I mean shouldn't internet marketing strategy for small business exist?
Why should it be that big chains poses the power?
Wal-Mart, Target and Best Buy are big chains yet they do not rule the Internet.
They only pose stiff competition because of their massive buying power and in-house inventory.
These big brands will never poses the “personal touch” that you and your small business can poses on the internet!
That brings me to my first point when it comes to marketing your business on the internet…
It's a little known fact called the personal brand, the “know, like, and trust” feature that your small business can meet with simple and effective personal brand marketing.
You might ask, how do you get the consumer's attention?
Believe it or not I gave you the answer!
How do you instill consumer confidence with the “know, like, and trust” feature of your “personal brand”?
If your asking those question's you are off to good start.
We are going to answer those and a few more for you today and help you get started with DIY Internet Marketing.
The challenge will be to make sure your “personal brand” and or products and services have exposure and your internet marketing reduces the competition factor with consumer confidence.
Internet Marketing Strategy for Small Business – Offline
If you are a traditional brick and mortar business, you have a battle on your hands.
Here are some key pointers for you to start with.
The key is to become unique, an expert in what you do, and offer the best customer service possible.
Example: I drive three miles out of my way almost every day to buy breakfast at a local mom and pop general store.
I pass by two popular big chains that offer the same or similar breakfast products.
Why do I go out of my way when I don’t have too?
Because Sam and Shirley at the General Store greet me by name when I walk in.
They already have my order ready because they saw me pull up.
Action Step: Think about what you can do to stand out from the crowd.
Be the business that is wearing green shirts while the rest of the crowd is wearing red ones.
Find out what you competitors are doing that customers rave about and find a way to do it even better.
Action Step: This one is big, get an online presence if you do not already have one.
Internet Marketing is simple with the right strategies.
Things are different today and THE CONSUMERS shop differently.
It is remarkable how many small businesses do not feel the need to have a website because they are local.
Internet Marketing Strategies can teach you to use local and global business.
Just look at it this way a moment, many consumers used to pick up the phone book and thumb the yellow pages, now they go online or use their smart phones etc…..
You local consumer goes online to find or research the way they will spend their dollars.
A plumber is not called from the phone book anymore.
He or she is dialed up from there Face Book page they ran across that caught their attention when they were in need.
So put yourself on the map.
Think Google maps, Face book Fan Page, a company website or a company blog.
Make it easy for your customers to connect and to take part.
Start building a loyal customer email list or fan base and make sure to present special offers to those who take part.
Keep them Engaged!
This is how you have an Internet Marketing edge.
Remember wear a green shirt while everyone else is wearing a red one!
Example: Say you sell drills, while there are many types of drills out there and most advertising tells you about drills.
This type of advertising doesn't consider the wants or the needs of the consumer.
You see the consumer looks to buy a drill because of their need for a whole.
Internet Marketing Secret: We could win the consumer over because we could advertise about holes, and how to make them professionally.
Remember the consumer's first initial need is to drill a whole.
They want a hole, not a drill.
They end up with the drill because that is how they make a hole.
Do you get it?
Internet Marketing that stands out from the crowd.
Internet Marketing strategy for Small Business – Online
Many small business owners have the impression that starting and maintaining an Internet Marketing Strategy and website will cost them a lot of money and is difficult but nothing could be further from the truth.
Shop around and you will find many very skilled webmasters and designers who will install a nice looking web site or company blog on your behalf for just a few hundred dollars.
Facebook Fan Pages, Twitter accounts and other social media platforms can also be set up fairly inexpensively.
In fact, offering cost-effective website construction and maintenance for small local businesses has become an industry in itself.
Small local businesses should always have a website offering a brief description of what they offer, what they specialize in doing, a map to where they are located, opening hours and contact numbers and an email address, any successful use of income-producing Google Adwords and affiliate advertising on those sites, can become a very nice bonus.
Internet Marketing Secret:By offering an opt-in box, a small business website owner can build a list, and then offer discounts and special offers to those subscribers by initiating a internet marketing campaign.
Online Marketers are taught that the fundamental of huge success is to do three things;
- Build a List
- Build a relationship with that list
- Market to your list
Internet Marketing strategy for Small Business – The Online Business Model
Internet businesses have more challenges on their hands.
They have larger groups of competition and must learn to employ SEO and many other marketing tactics, especially to build a list of subscribers.
Just like the traditional Brick and Mortar model, a website should offer helpful information, great customer service and brand itself and become unique.
Apart from your basic online presence, think community and community engagement.
Meaning you will want to actively participate in masterminds and other discussion groups.
Suggestion: Set up a Yahoo Answers account and offer valuable tips, tricks and inside secrets.
Consider trading advertising space on your web pages in exchange for advertising on other sites.
How can you position yourself to be more cooperative than competitive?
How can you team up with complimentary businesses, sites and affiliate offers.
Can you take your advertising offline to enhance your online results?
That's one marketing idea for small business most online businesses never even think about so it could give you a distinct advantage.
So do you have an Internet Marketing Strategy and an action plan to set it into play?
Do not become a statistic of this economy and take action today.
Yours in Cooperation,
Co-founder Legacy Marketing Network