Proximity Marketing Beacons Are Used In Restaurants And Bars To Enhance The Customers Experience
Proximity marketing beacons have become a key player in the marketing strategies for restaurants, bars, food trucks, and pretty much anything related to the food service industry.
Proximity marketing is location-based marketing that leverages online platforms to promote physical restaurants, began with “check-ins”.
With Foursquare giving the initial kick.
Yet quickly catching fire was Yelp, Google Places, and FaceBook places.
What a cool idea for restaurant owners to know who is in their restaurant and to be able to reward them accordingly.
But honestly, it never took off…
In 2014 we saw beacons taking baby steps into the restaurant and hospitality industry.
3 years back, only the big fishes in the industry like, The Marriott were adopting beacons to deliver an engaging and personal experience to their guests.
However in 2017, with the introduction of proximity marketing beacons that don't require mobile users to use an app, the price has significantly lowered and functionality has gone up to the point where they are within reach for even small restaurants.
Yes, finally the little guys in the restaurant industry can level the playing field!
How Do Proximity Marketing Beacons Work?
Beacons are small battery-powered devices that use Bluetooth low energy data signals to transmit to mobile devices. When a Bluetooth-enabled mobile device comes in the range of a beacon, the two devices can communicate.
All they need is a Bluetooth enabled mobile phone or tablet. Once in the proximity of a beacon, these mobile devices receive notifications about your restaurants specials, loyalty offers and more.
If you choose to watch the video below you will see in 2 minutes how to leverage proximity marketing beacons for your restaurant and succeed at marketing your restaurant like never before!
Should you want to learn more just click the big picture right above !!!
Proximity Marketing Beacons Make make the dining experience more ENGAGING
If a guest spends a small amount of time at YOUR restaurant, they may have been exposed to dozens of advertisements but not noticing them.
Things such as – a coaster with a beer logo, a neon sign, or even a beer brand’s schedule of upcoming football games.
We call it banner blindness in the real world, people barely register the brands they’ve seen, much less engage with them.
But that’s changing with proximity marketing beacons!
We have been following beacon case studies for a while, and we have seen various case studies of beacons in retail.
However restaurants use the technology in a different way to engage guests and increase repeat visits!
Outside of the obvious benefits of being able to advertise YOUR restaurant's advertisements!
You can leverage the beacons to help a group of friends out and about trying to decide on the ideal place to eat that day!
I mean if you could only imagine landing a marketing message in front of that group of friends out and about about your restaurant deals, coupon, and offers that are relevant to them in the exact moment they were in need!
This value addition can give your restaurant the edge you need and help you to rise above the competition in a highly marketed and advertising based niche!
Yep even the little guy can win with this! We call it leveling the playing field!!
The next advantage is you can deliver a custom tailored menu to your loyal customers.
All restaurant owners and chef's love loyal customers, and with the use of the beacons it can be easier to reward your loyal customers.
Yep add a notifications that can link your loyal customers to your loyalty programs and based on previous visit history you custom tailor a menu that is specific to them and their previous buying habits.
When they enter your restaurant, use a beacon notification letting them know what’s special on the menu that they would love.
Another advantage Your customers or guest can have is to know how crowded the restaurant is before they arrive.
Keeping customers informed about how busy your restaurant is at a particular time is one way of cutting down on the time they need to wait.
You could leverage the beacon to notify your customers with an estimate in real time the restaurant traffic on the hourly basis based on the learning from previous days data.
For example if last Thursday you were slammed and the wait time constantly exceeded 15 minutes or more, then you could look at a six week trend and get an average. Then you could create a message that alerted your guest of average wait times or even live wait times, like by the hour with the beacons if your POS systems supplies that info for you!!
So many possibilities!
And with the footfall traffic data from YOUR beacons you can become more profitable! You will be able to manage the amount of labor and or staffing needed to properly serve your guest! Even down to area of the restaurant and time of day.
This powerful marketing tool will not only help you market your restaurant but will also help you manage a more profitable restaurant.
One of the challenges YOUR guest face is waiting for the bill.
What if you could just let your guest pay online?
Beacons can allow them to pay their bill right from their phones by directing them to your secure payment process on social media, or by directing them to a restaurant-branded micro-site that collects their payment method.
A lot of studies reveal that it’s much more convenient for customers to go up and pay rather than waiting for the bill.
Proximity Marketing Beacons Next Steps
There are tons of examples of restaurants and bars that are using beacons in their marketing strategy to enhance the experience and drive more sales.
After reading this YOU may have an inspiration for your restaurant marketing strategy?
Planning a beacon pilot?
Take a look at GO Basic and GO Plus, that includes everything you need to get started. Using GO and GO services platform you can set up your own campaign, without a developer’s help!
If you’re a restaurateur, here’s how you can get in touch with us and schedule a demo!
Send us a quick message and we will gladly schedule a demo!!
To YOUR Success,