Proximity Marketing Beacons Have Come Along Way…
Wow, going back a thousand years to the earliest forms of proximity marketing beacons, was surely the simplest form of marketing or advertising.
Merchants would set up a table at market displaying their wares and engage the foot traffic as they came by and try to make a sale.
Well since those times, the evolution of technology has vastly improved the reach of those early forms of going to market with a product or message.
Entrepreneurs, small business owners and even the big companies have expanded their ability to advertise and market with the use of newspapers, radio, and television.
And in today's world the king of all reach in advertising is the internet. We can market and advertise our businesses and products to the world in the click of a mouse!
Even though we have dubbed the internet King, the fact still remains the truest and most successful form of advertising is word of mouth!
Why Are Entrepreneurs,Companies, And Small Business Owners Focusing On Proximity Marketing?
Having addressed the evolution of marketing and advertising already, I want bore you with more chatter about it. What I will say is that even though the internet is king, it doesn't reign supreme…
…marketers and advertisers have begun to focus on something new called proximity marketing.
Proximity marketing has begun to be defined and given a place in the marketing arena.
Is it something new or a rebirth of an age old concept?
And although great strides have been made in targeted advertising, and marketing, something still has been missing until now.
Marketing and bringing value to the marketplace, much like the first man who displayed his wares in the market, has come full circle.
We've gone from individual( like the first man), to local, to world and now a focus back down to individual engagement is taking place.
And traditionally it was the responsibility of the small business owner or sales person to actively engage each individual, however it is physically impossible for one person to engage each individual that comes into contact of ones business or products.
Having said that, we all discovered the use of the internet, with mobile marketing, and video marketing to help us online. Yet it still was missing something?!!!
Proximity marketing filled the void, it has risen to help us engage those individuals we wouldn't reach otherwise and give the customer a unique offline buying experience!
What is Proximity Marketing?
Proximity marketing, also known as hyper local marketing, is the localized wireless distribution of marketing content relevant to a location.
In 2017 the proximity marketing beacons have advanced the technology and are working independently from the need of an app. They low energy signal range has increased on most to 100 yards or 300 ft of proximity. They are able to deliver targeted marketing campaigns to the consumer, which increase conversion rates when the product or service is relevant to their location or what they were searching for on their mobile device.
Studies are showing 57% of consumers are more likely to engage with location-based marketing and advertising.
Proximity marketing leverages what 87% of the world already owns, and uses everyday, a smart phone! (some secret sauce there!)
And just because not many small business owners and entrepreneurs know about proximity marketing beacons, most think the cost is well out of their marketing budgets range. Much to their surprise, it's pennies on the dollar compared to their regular marketing and advertising strategies.
The Future Of Mobile Marketing Is Proximity Marketing
The future of mobile marketing relies on our ability to employ a more personalized marketing campaign. The more you get to know your users and target them according to specific parameters, like their demographics, and location, the quicker your list will grow alongside your list engagement and retention.
Location based campaigns are especially relevant for entrepreneurs, and small/midsize business owners. These campaigns can deliver informative messages at the right time, such as when users are close to you or in the case of brick and mortar businesses can drive direct conversations and foot traffic.
Mobile marketers can use these strategies to target users in proximity marketing based on the use of Beacon devices. As the beacon devices become more and more popular, they are proving crucial to help any business owner drive foot traffic to their stores or person, both on and offline thus increasing conversion rates and sales volume.
What Are Proximity Marketing Beacons?
Beacons are small devices that send Bluetooth Low Energy signals to smartphones and tablets nearby.
As the Bluetooth beacon technology advances from needing an active app on the smart phone or tablet to communicate the messages to the mobile device, we are able to create a more personalized consumer experience.
The marketing message becomes more personalized because the consumer or prospect no longer needs the use of an app to view and receive the message.
Decreasing the number of actions the consumer or prospect needs to take before they benefit from the mobile campaign, and it increases our ability to tailor the campaign to a more personal experience.
The technology behind the beacons enables us to reach more prospects and consumers offline and blend it with online efforts! Powerful to say the least!
The Bluetooth proximity beacon device we recommend reaches any android smart phone or tablet within a 100 yards of its proximity with its blue tooth enabled. Powerful!
Once the notification reaches the device it shares a 40 character message and clickable link, which begins the blend of offline reach with online reach!
Here in the US we have learned that android is makes up 60% of the market and even more surprising internationally Android makes up 87% of the market!
Increasing our personal brand reach without being present to a targeted audience will increase conversions, leads, and sales!
Enjoy this quick video!
Let share some value on proximity marketing beacon devices, the more you know and understand the more you will be able to make a educated decision when it comes to marketing and advertising your business.
How To Use Proximity Marketing Beacons
In our research we have found this article that states more than 400 million beacons will be in use by the year 2020.
This impressive growth trend is creating a wide range of new marketing opportunities that are now accessible, and very promising, thanks to the Beacon technology.
Not only big box retailers, but home business owners, entrepreneurs, and small/mid size business owners are becoming more and more keen to the use of these devices in their marketing strategies to make sure their customers receive a deeply personalized and time relevant user experience.
Proximity marketing, based on the use of Beacon devices, is the future of mobile marketing.
Let’s have a look at the main Beacon-based opportunities for all involved with leveraging the beacon units.
Location based Campaigns
Beacons can send a notification and complete marketing message to smartphones within the range and location of the beacon.
These notifications might inform customers or prospects, in a personalized way, about special promotions, discounts or new products available where the beacons are placed. They also can drive traffic to social media post and pages where personal brands can use video to hep invoke the know like and trust aspect of the consumer or prospects experience.
Big box brands are now at a disadvantage to those of us with personal brands because we can deploy a more personal experience and get the word out about our business and opportunities!
As the technology advances, the amount of data received from the consumer or prospects activity with the transmission or marketing message is so valuable. This data when viewed and analyzed correctly will enable us to make a more personalized, targeted proximity marketing campaign. This will without a shadow of a doubt increase the amount of leads, sales, and sign ups with the technology!
Understand we are still at a first movers advantage!
I'm sure you can identify a need in your business for proximity marketing beacons!
And as we learn and share more our goal is to help you grow what you are already working on or with!
In the next few post we will share how to build a successful proximity marketing campaign, along with case studies and or results!
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To Your Future Success,