Small And Home Based Business Owners Are Jumping For Joy Since The Release Of Proximity Marketing Devices
Proximity marketing devices released in early 2017 finally nailed the personal connection missing with hyper local marketing technology in previous years.
Small and Home Based Business owners that advertise and market their businesses on the internet have been sitting on the edges of their seats waiting for this to happen since 2008!
The personal connection is a big part of the way they market their business.
My great grandmaw had visited the same butcher her entire life. She told us grand kids once that she didn't buy from Sam because he had the best prices or the best meat. She visited with Sam because of the relationship he had taken the time to build with her from the very first visit.
Several years later, well actually a few days ago, gathering my research for writing this very article, I visited with Sam's family and learned Sam had taught them just this approach to the family business! Todd explained to me that he knew Ida (grandmaw) when he was a kid and she and Sam would talk for 30 minutes every time she came into the store.
You see Sam explained to his family that the meat market, wasn't his business, really his business was the people that trusted him enough to purchase his product to serve their families. Those he had built a relationship with over the years and would always return just to chat with Sam and buy a product they had trust in.
So in 2017 how does the digital and mobile world help you accomplish the same thing. In a face paced environment small businesses and in recent years home based business owners have had social media to level the playing field.
Are Proximity Marketing Devices The Level Playing Field Most Have Been Looking For?
Old School Networkers have had to embrace online building skills, (social media) to speed up the growth of their networks and keep up with the times.
But are they going to have to embrace it for long?
Much of the industry is beginning to push customer acquisition first.
Recruiting or building a team is still a power house with social media, yet much of the industry is turning back to offline skills to gather customers.
Let's not leave out the small business owners here either, with cyber shopping days and online shopping becoming the craze so many have had to embrace online growth with limited budgets.
Here is what I recently learned that is mind blowing.
Only 8.4% of retail sales in Quarter 3 of 2016 had happened online. Shocking I know!
That means that 91.6% of retail sales happened offline by Q3 of 2016.
How do we serve the customer that is living in an information-rich world? The average customer now tends to evaluate their buying decision on mobile devices when in proximity of the offer before making a final purchase decision.
How do you enter the buyer's journey and offer a personal touch solution that will stand out and command the buyer's attention without being intrusive?
Proximity marketing devices are quickly sweeping the nation with there hyper local reach. You are able to drive offline traffic to your digital offers with a personal touch without being present.
Old school marketing had to be belly to belly and most often one on one, which is a slow grind. Yet still effective, but slow in customer gathering for sure!
As I stated, many if not all of those consumers in your local market, have and enjoy using their mobile device to influence buying decisions.
In fact 57% of those that experienced the use of nearby notifications on their mobile device, have said they would use it again because of the personal touch experience it gave them. They felt as if they received a message that was tailored to them and in proximity of what that set out to accomplish in their buying journey!
Entering The Arena -“Proximity Marketing Devices” The Next Wave In Home Based/Small Business Builders Power Growth Strategy
Why would I make a statement like this?
Simple really, if we know that belly to belly is truly a tried and true business builder, which it is, and we know social media has aided us in getting more eyeballs on offers, brands, etc right? Sure all of the above is true and you can find countless advocates for all of it!
So how do you leverage those 2 strategies to grow your business?
Similar question right? Only it has a more defined answer!
Google nearby technology powered with proximity marketing devices are quickly becoming the hybrid of belly to belly and more eyeballs on your digital offers.
Combining both offline and online in the modern era of business building!
Used correctly this technology will help you start more conversations and build more relationships in your local markets.
Sure you may not see the vision now but understand this!
Last week our little but mighty devices crashed the google servers with over 1 million clicks to offers using the nearby technology with proximity marketing beacons!!
No fluff here…
… google nearby technology servers were overwhelmed with traffic due to the use of the devices to start conversations, present more relevant offers and grow more business than they had anticipated in the short time proximity marketing devices hit the field!
Now you may understand a little more, and see the vision a little more!
With that being said let's get into some nuts and bolts of Proximity Marketing Devices
As the case studies roll out with the technology we are learning what the devices are telling us about customer behaviors and buying habits.
If you begin with a little market research and know just the basic info or demographics of your target market then creating a funnel with the devices will certainly carry you deep into knowing more about your potential customers or prospects.
Like I said earlier 57% of those that have experienced nearby notifications, will undoubtedly visit more relevant notifications again.
No learning curve here, it's really simple. Learn where your customers are and what they are looking for, then create a 40 character message and link to relevant content that gives them what they want when they want it!
It really is easy, just takes a little thought and you are off to the races. Plant the device in a high traffic area and learn from what it finds while it's there!
Like what messages they react to, what links converted into conversation, and what landing pages converted into sales.
It is the simple equation of more traffic, more leads and more sales. Building those relationships really matters now more than ever.
Because with that kind of Intel about your target market you simply won't miss your mark.
We placed a device at a bank for 2 weeks.
What are most at the bank for?
Right to get money or save money!
So our message was simple, Save money now! In 2 weeks we generated over 2k link clicks and 40 sales.
The offer was relevant to location, and activity so it became simple rinse and repeat!
We learned in the first 2 weeks that location was good for gathering customers that wanted to save money and more specifically 40 of them that wanted to save money on home entertainment.
We can ad those 40 customers to our list for home entertainment savings.
Do you see how this can grow your business.
Another example for you:
A home based business owner wanted to promote her upcoming home party using the proximity marketing devices, so see first had to do a little market research and learn a little more about her target market right?
Of course she did, she discovered that her target market was all over social media, and loved being social. She then went on to learn where she could get access to a lot of her target market and when they were being social on their mobile devices.
In a short period of time she discovered where and decided when to roll out her proximity campaign. After a 4 hour campaign deployment she not only booked her home party to the max, she was able to generate 3k in sales.
She simply had to hangout in the right location while her devices did the leg work of inviting to her home party.
She invested a few hours of her time and less than a dollar to roll out her marketing, and advertising with a powerful return on investment.
She how the devices are leveling the playing field for the small business owners along with home based business owners across the country at a rapid pace.
See how our profession is advancing with the times and we don't want you left out!
Home Based business owners and small business owners are leveraging this technology to grow their businesses, click here to join us and them in the use of this technology and grow your business!!! <======
To Your Success,