Why are Marketers, and Small Business Owners Employing Proximity Marketing Devices?
The primary benefit of proximity marketing devices is obviously that they help reach out to consumers in real time at the store/beacon location creating a unique experience for the end user.
You may want to take notes!
…proximity marketing is the future for marketers and small business owners and we are running wide open into 2018 from what we learned for the holiday shopping season.
In today's post you just may learn 4 valuable ways to create more leads, sales and sign ups in your business in 2018.
3 Reasons Why Proximity Marketing Devices are helping Marketers and Small Business Owners win in 2018
- A decline in conversion rates from banner ads and billboards
The good ole banner ad, LOL, which was recently popular, has shown a significant decline in conversion rates in the 2017 to 2018 holiday shopping season.
According to a recent study the overall conversion rate of display advertisement is just 0.05%.
This is paving the way for proximity marketing campaigns, especially during seasonal times with high consumer traffic.
Here is a nugget for ya.
Summer shopping season is right around the corner, along with kids out of school activities needed.
The time to start getting prepared for it is in February. So at the end of April your market research is done and your beacon deployment plan is in full swing for the increase in traffic.
You may have guessed this…
…beacon campaigns have seen conversion rates in double digits.
Unfortunately, not all beacon campaigns see this kind of conversion, but typically the conversion rates are around 2%-4%, which is approximately 80 times the conversion from banner ads.
Not just that, with the best practices and recommendations from the proximity marketing playbook, you could hit higher click-through rates and engagement on your beacon campaigns.
So hopefully you get that the mighty CTR has the proximity business booming!
And just for a little fun I threw ya a nugget on how to get out in front of each season!
Hopefully that helps ya win!
2. The ability to reach out to consumers at the right time
The largest benefit of proximity marketing devices is obviously that they reach out to clients while they’re physically present at the location of the device/offer, thus creating a compelling personal end user experience.
3. Consumer Re targeting online, it gets fun here
This one really excites me because we can leverage a good offline proximity marketing campaign to bring the client online and further share your brand with them that continues the unique and compelling personal end user experience.
Creating a retargeting campaign the Go beacon is simple – it just needs the Google Adwords conversion ID or Facebook Pixel ID allocated post setting up these ads.
OK , I gotcha ya, plain English right!
If you use an ad on your device, like say a FB ad and in that ad you create a pixel just by clicking it, really that simple, you will have the ability to market to that audience again if they don't take action right then.
They will be a part of that audience for that pixel and you have the ability market to that audience again online with that pixel!
Proximity Marketing Devices: Campaigns that boost sales during busy times in the shopping season
Consumers/Clients have a WHOLE list of reasons that drive them away from shopping in-store, especially during the busy season.
Excessive crowding is the major concern followed by a lot of other challenges.
Here the major pain points for shopping In stores for consumers! This comes from a study done by Deloitte
Most of these challenges can be addressed by using proximity marketing devices.
Over the next few minutes let's explore HOW.
- Direct consumers/clients to your online brand to find what it is they are looking for! Well of course you have to have what they are looking for for this to work.
Deploy beacon campaigns that have captivating visuals, compelling copy and call-to-action buttons to direct consumers to your landing pages.
Landing/Capture pages showcase a fleet of your products in all shapes and sizes.
2. Tell your Story with Videos that are embedded on You GO Plus Ad
You are a real human with direct touch points with your consumers—take advantage of it!
Tell your story and what extraordinary you have done for your consumers this shopping season.
Putting your face in front of the brand helps you communicate with consumers who haven’t been exposed to your brand.
Just imagine a group of friends having coffee near your proximity marketing device or near your store front. They get a notification and become aware of your brand and story.
This does 2 things- 1. An authentic voice establishes an immediate connect. 2. They know what you have in store for them and they are aware you are in business.
Here is where you will learn if your sales process is efficient.
Because you can offer them no waiting in line, it's an immediate pain relief and they can purchase with ease through your sales process.
And for you folks with POS systems, traditionally small business owners, you can direct them to your check out process with app from POS process!
Listen, I think you get the power that proximity marketing devices can offer you(personal brand) and your small business.
If this appeals to you but you still have concerns, maybe your thinking this is to techie for you, then rest assured we can help!
When you purchase your devices, you will also have the option to get our complete proximity marketing playbook, or even hire us to do your proximity marketing for you! (Coming Soon)
Yours In Success,