Proximity Marketing Beacons Are Used In Restaurants And Bars To Enhance The Customers Experience
Proximity marketing beacons have become a key player in the marketing strategies for restaurants, bars, food trucks, and pretty much anything related to the food service industry.
Proximity marketing is location-based marketing that leverages online platforms to promote physical restaurants, began with “check-ins”.
With Foursquare giving the initial kick.
Yet quickly catching fire was Yelp, Google Places, and FaceBook places.
What a cool idea for restaurant owners to know who is in their restaurant and to be able to reward them accordingly.
But honestly, it never took off…