What is proximity marketing and how is it gonna benefit your network marketing business?
I find that a lot of network marketers get so excited about sharing the opportunity that they start talking to friends and family…and think about who they know in the next town over.
And then two towns over from there.
Which is all GREAT, believe me.
However, I am always amazed when people say they are “out of leads” or they don’t know who to talk to next and I ask them how many people in a 2 square mile radius from their home know about their business…and they can’t answer me.
My point is, so many times we get so excited thinking BIG that we ignore what is in our own backyard.
It’s frighteningly common.
So before you even THINK about saying you are out of leads, or don’t know where to turn for leads, I suggest that you try following the newest trend that is called Proximity Marketing!!!
10 steps to enjoy freedom with proximity marketing ( the little tool that can “GO” for you)
- Get out a local map of your area. City or county map.
- Mark where your house is on the map. Mark it with a big red “X”
- You may want to do this with your work location as well if you work another job.
- Next, take a highlighter and highlight a three square block area around your home and/or business. Make sure to locate the heavily populated areas too!!! You'll learn why in a minute!!!
- Your goal for the next week is to MARKET to this area. If it is residential homes, you can go for a walk with the new proximity marketing tool (beacon technology) and broadcast your message to everyone within a 100yds of your proximity!!! This is a great way to get some family time or exercise time and truly enjoy your time with freedom and get the word out about your business!!! Imagine that your neighbors see you and your family life as enjoyable at the same time you expose the fact that you have a business too!!!
- I HIGHLY suggest you get your game on and invite people to come out while your strolling through and talk to you while you’re in the neighborhood. Let them know that you have been in business for “X” amount of time and have realized you never let your neighbors know what you do, and you’re on a mission to change that! The great news is with this device you don't have to knock doors or beat the bushes it does it for you!!! (Learn more about the device in a few)
- If there are businesses in the area, plan to share with them too!!! Broadcast to them and let them know you are local, and you are looking to mutually support each other. At the very least, invite them to see how they too can use the device to market their business for less than a dollar a day! GET CREATIVE HERE!! You just may create an additional income stream!!!
- Once you have thoroughly taken care of your three square blocks…take it out three more blocks. Rinse & Repeat.
- Continue on until you have covered a 2 square mile area at least!
- You won’t be short on leads when you follow a grid system marketing plan!! You also want spend a lot of time away from home because the proximity marketing tool will do a lot of the leg work for you, while you enjoy your family stroll!!! Never forget that your own backyard is FULL of potential leads for you. That doesn’t mean that there aren’t other places to cultivate leads from…just don’t ignore your own backyard in the meantime!
So I'm almost 100% positive your wondering what this proximity marketing tool is, right?
Great, but before I share the video let me share more background on what the predictions are for the proximity marketing tool!!
According to a recent Internet Advertising Bureau (IAB) study, 66% of marketers agreed that location based advertising is the ‘most exciting’ mobile opportunity. And it goes without saying that a significant part of this opportunity lies in beacon marketing.
Now beacon technology sounds exciting, yet I challenge you to understand more about the opportunity unfolding in front of us!!!
You see according to Proxbook’s Q4 2015 report, the proximity marketing industry is well on track to deploy 400 Million beacons by 2020. So it should come as no surprise that marketers all over are gearing up to leverage this technology.
With out further ado enjoy this 2 minute video!!!
To Your future success,